Malaysia B2C E-Commerce Market 2015 code:1224

OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Malaysia
Pages: 62
Publication Date: 26/08/2015
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Questions Covered in the report:
  • How large is the B2C E-Commerce market in Malaysia and what is its potential for growth?
  • How does Malaysia compare to other B2C E-Commerce markets in its region?
  • Which important trends can be observed on the online retail market in Malaysia?
  • Who are the major E-Commerce companies in Malaysia?

Key Findings:

B2C E-Commerce in Malaysia supported by relatively developed logistics and Internet infrastructure

Malaysia ranked second in Southeast Asia in Internet penetration and had the highest logistics performance index in its region and income group in 2014. With the infrastructure thus being relatively advanced, B2C E-Commerce in Malaysia has a potential to grow rapidly at double-digit rates over the next five years. The online share of total retail sales is projected to increase more than five-fold over the same period from just over 1% in 2013.

An important characteristic of the Malaysian B2C E-Commerce market is that convenience is the key motivation for consumers to shop online. However, the main discouraging factor is lack of interest in online shopping, holding back the majority of over three-quarters of Internet users who do not yet make purchases online. Another interesting fact is that food and beverage was the second most popular product category in online shopping in Malaysia, purchased almost as much as clothing.

Furthermore, a medium-high double digit share of online purchases in Malaysia was reported to come from cross-border sales last year. Global E-Commerce websites Aliexpress.com, Alibaba.com and Amazon.com are among the top 10 most visited online shopping websites in Malaysia. The leading local and regional players include online classifieds website Mudah.my and online retailer and marketplace Lazada.com.my. A newcomer is the E-Commerce marketplace 11Street.my, launched by Korean companies SK Planet, and Celcom Axiata Berhad, which in a matter of a few months became one of the most visited online shopping websites in the country.

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1. Management Summary

2. Overview & International Comparisons

  • B2C E-Commerce Overview and International Comparisons, August 2015
  • Online Shopper Penetration, by Selected Emerging Markets, incl. Malaysia, in % of Adult Internet Users, May 2014
  • Share of Respondents who Made at Least One Purchase Online in the Previous Three Months in Asia-Pacific, by Selected Countries, incl. Malaysia, in %, Q4 2014
  • Mobile Shopper Penetration in Asia-Pacific, by Selected Countries, incl. Malaysia, in % of Respondents, 2012 – 2014
  • Number of Internet Users in Asia-Pacific, by Country, incl. Malaysia, in millions, 2013 – 2018f
  • Internet Penetration on the Population in Asia-Pacific, by Country, incl. Malaysia, in %, 2013 – 2018f
  • Breakdown of Frequency of Cross-Border Online Shopping, in % of Online Shoppers, by Selected Countries, incl. Malaysia, April 2015
  • Internet Penetration in Southeast Asia, by Country, incl. Malaysia, in % of Population, 2014
  • B2C E-Commerce Share of Total Retail Sales in Southeast Asia, by Country, incl. Malaysia, in %, 2013
  • Devices Most Used for Online Shopping in Southeast Asia, by Country, incl. Malaysia, Compared to Global Average, in % of Online Shoppers, Q1 2014
  • Breakdown of the Last Online Purchase in Southeast Asia, by Device Used, in % of Online Shoppers, by Country, incl. Malaysia, 2014/Q1 2015
  • Activities Carried Out on Smartphones at Least Weekly in Southeast Asia, incl. Purchase, by Country, incl. Malaysia, in % of Smartphone Users, 2014/Q1 2015
  • Top 3 Drivers of Online Shopping in Southeast Asia, by Countries, incl. Malaysia, Q1 2014
  • Share of Internet Users Who Do Not Trust to Provide Credit Card Information Online in Southeast Asia, by Country, incl. Malaysia, Compared to Global Average, in % of Internet Users, Q1 2014

3. Trends

  • B2C E-Commerce Trends Overview, August 2015
  • Share of Cross-Border on Total E-Commerce Sales, in %, 2014e
  • Products Purchased Online Cross-Border, in % of Cross-Border Online Shoppers, April 2015
  • Reasons to Purchase Online from a Foreign Country, in % of Cross-Border Online Shoppers, April 2015
  • Devices Used for Online Shopping, in % of Online Shoppers, Q1 2014
  • Breakdown of Broadband Internet Users, by Type of Connection Used, incl. Mobile, in %, 2013
  • Breakdown of Likelihood of Following a Brand on Social Media, in % of Internet Users, March 2015
  • Key Drivers and Attitudes to Online Shopping, in % of Online Shoppers, Q1 2014

4. Sales & Shares

  • B2C E-Commerce Sales, in MYR billion, 2013 & 2020f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2013 & 2020f
  • B2C E-Commerce Sales of Goods, in USD million, 2013 & 2017f

5. Users & Shoppers

  • Internet Penetration, in % of Individuals, 2010 – 2014
  • Number of Internet Users, in millions, and in % Year-on-Year Change, 2013 – 2018f
  • Number of Online Shoppers, 2013 & 2020f
  • Activities Carried Out Online, incl. Purchasing and Ordering Goods and Services, in % of Internet Users, 2013
  • Share of Internet Users Purchasing and Ordering Goods and Services Online, in %, by Gender, 2013
  • Share of Internet Users Purchasing and Ordering Goods and Services Online, in %, by Urban and Rural, 2013

6. Products

  • Products Purchased Online, in % of Online Shoppers, 2013
  • Product Categories to Purchase Online in the Next 6 Months, in % of Internet Users, Q1 2014
  • Share of Consumers Willing to Purchase Groceries via an Online Supermarket, in % of Internet Users, Q4 2014

7. Payment

  • Online Payment Overview, August 2015
  • Number of Users of Network-Based E-Money, in millions, and in % Year-on-Year Change, 2011 – 2014 & H1 2015
  • Number of Internet Banking Subscribers, in millions, and Penetration Rate, in % of Population, 2011 – 2014 & H1 2015
  • Number of Mobile Banking Subscribers, in millions, and Penetration Rate, in % of Population, 2011 – 2014 & H1 2015

8. Delivery

  • Reasons for Not Purchasing or Ordering Goods and Services Online, incl. Delivery, in % of Internet Users Who Do Not Purchase Online, 2013

9. Players

  • E-Commerce Player Overview, August 2015
  • Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page Views and Bounce Rate, July 2015

 

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  • 11street.my
  • 701Search
  • Alibaba
  • Amazon
  • eBay
  • Groupon
  • Lazada
  • Lelong.com.my
  • Mobile88.com
  • Mudah.my
  • Myriad International Holdings
  • Mysale.my
  • Naspers
  • Rocket Internet
  • Senheng
  • Tesco
  • Tobao
  • Zalora
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