Global Cross-Border B2C E-Commerce 2015 code:1219

OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Australia, Brazil, Canada, China, France, Germany, India, Israel, Italy, Japan, Mexico, Netherlands, Nigeria, Poland, Russia, South Korea, Spain, Turkey, UAE, UK, USA
Pages: 115
Publication Date: 12/08/2015
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Questions Covered in the report:
  • How is cross-border B2C E-Commerce developing around the world?
  • Which countries are most targeted by cross-border online shoppers?
  • How high is cross-border online shopper penetration in various countries?
  • What product categories are most purchased in cross-border B2C E-Commerce?
  • Which cross-border strategies are employed by the major online retailers?

Key Findings:

Global Cross-Border B2C E-Commerce Growing at Double-Digit Rates

Cross-border B2C E-Commerce is expanding worldwide. It is projected to see accelerating growth rates until 2017 and then decline slightly, while still maintaining double-digit growth figures.  Global online shoppers are motivated to buy directly from foreign online merchants due to better product availability and prices, while among the major hindrances to cross-border purchases are customs charges, higher shipping costs and longer delivery times. Clothing and footwear succeeded as the product category most purchased by cross-border online shoppers across all global regions last year.

Asia-Pacific is predicted to become the largest region in global cross-border online retail, reaching a share of approximately 40% of all cross-border sales in the next years. China is an important country for both cross-border online imports and exports. Close to a third of active online shoppers in China have made purchases across borders, and China-based E-Commerce marketplace AliExpress of Alibaba Group is a popular destination for online shoppers in countries such as Brazil, Russia and others. Alibaba’s competitor JD.com also strives to participate in the cross-border boom, having opened a global marketplace for overseas merchants to sell to China and having launched a website targeting Russian online shoppers.

Cross-border online shoppers in Canada and Latin America last year primarily targeted US online retailers. The most popular way of engaging in cross-border trade for the companies from the USA was through marketplaces such as Amazon. Amazon reported that, in 2014, cross-border sales volume of sellers on its marketplace nearly doubled. Online merchants from the UK are popular targets for cross-border online shoppers worldwide as well, with cross-border shipping accounting for nearly a quarter of online orders dispatched from the UK at the end of 2014. Generally, cross-border online shopping was more intense between the EU member states than between the EU countries and non-EU countries, but EU authorities are undertaking efforts to further spur cross-border online shopping, seeing the benefits both for consumers and the businesses.

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1. Management Summary

2. Global

  • Cross-Border B2C E-Commerce Overview, August 2015
  • Cross-Border B2C E-Commerce Sales, in USD billion, % Year-on-Year Change, 2014 – 2020f
  • Cross-Border B2C E-Commerce Share of Total B2C E-Commerce Sales, in % of Total, 2014 – 2020f
  • Number of Cross-Border Online Shoppers, in millions, % Year-on-Year Change, 2014 – 2020f
  • Cross-Border Online Shopper Penetration, in % of Total Online Shoppers, 2014 – 2020f
  • Breakdown of Cross-Border E-Commerce Sales, by Regions, in %, 2025f
  • Share of Clothing and Footwear on Cross-Border Online Purchases, by Region, in %, 2014
  • Reasons to Purchase Online Cross-Border, in % of Online Shoppers Who Purchased a Product or Service Abroad, by Selected Countries, April 2015
  • Perceived Barriers to Cross-Border Shopping, in % of Online Shoppers Who Never Purchased a Product or Service Abroad, by Selected Countries, April 2015
  • Overview of Cross-Border Activities of Top B2C E-Commerce Merchants, incl. Headquarter Location, Local Operations and Shipment to Countries/Regions without Local Operations, August 2015

3. Asia-Pacific

3.1. Asia-Pacific Regional

  • Breakdown of Frequency of Cross-Border Online Shopping, in % of Online Shoppers, by Selected Countries, April 2015

3.2. China

  • Cross-Border B2C E-Commerce Overview, August 2015
  • Cross-Border E-Commerce Imports, in CNY billion, 2013 & 2014e
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2014
  • Product Categories Most Purchased in Cross-Border E-Commerce, in % of Cross-Border Online Shoppers, August 2014
  • Most Popular Countries in Cross-Border B2C E-Commerce, in % of Online Shoppers, August 2014

3.3. Japan

  • Cross-Border B2C E-Commerce Overview, August 2015
  • Cross-Border B2C E-Commerce Flow between Japan, the USA and China, in JPY billion, 2014
  • Cross-Border B2C E-Commerce Imports from the USA and China, in JPY billion, 2014 – 2018f

3.4. South Korea

  • Cross-Border Shopper Penetration, in % of Consumers who Purchased Foreign Goods Overseas Offline During Vacation or Directly Online, by Purchasing Offline and Online, October 2014
  • Cross-Border E-Commerce Imports, in USD billion, 2013 & 2014
  • Breakdown of Cross-Border Online Orders, by Country of Origin, in %, 2013 & 2014

3.5. Australia

  • Cross-Border Online Shopper Penetration and Number, in % of Individuals and in millions, 12 Months to September 2014
  • Product Categories Purchased from Overseas Websites, in thousands Online Shoppers, 12 Months to September 2014

3.6. India

  • Share of Online Shoppers who Prefer to Buy from Global Sites, in %, January 2015
  • Most Popular Countries in Cross-Border B2C E-Commerce, in % of Online Shoppers, August 2014

4. North America

4.1. North America Regional

  • Breakdown of Frequency of Cross-Border Online Shopping, in % of Online Shoppers, by Country, April 2015

4.2. USA

  • Cross-Border B2C E-Commerce Overview, August 2015
  • Product Categories Most Purchased Online from Overseas Websites, in % of Cross-Border Online Shoppers, November 2014
  • Most Popular Countries in Cross-Border B2C E-Commerce, in % of Online Shoppers, August 2014
  • Methods for US Retailers to Sell Internationally, in % of Respondents, March 2014
  • Countries to Which US Online Merchants Sell Outside the USA, in % of Online Merchants Selling Cross-Border, July 2014

4.3. Canada

  • Reasons for Cross-Border Online Shopping, in % of Online Shoppers, July 2014
  • Most Popular Countries in Cross-Border B2C E-Commerce, in % of Online Shoppers, August 2014
  • Breakdown of Online Spending, by Country of Origin of the Seller, in %, July 2014
  • Breakdown of Sales of B2C E-Commerce Companies from Canada, by Country of Online Shoppers, in %, 2013

5. Europe

5.1. Europe Regional

  • Breakdown of Frequency of Cross-Border Online Shopping, in % of Online Shoppers, by Selected Countries, April 2015
  • Cross-Border Online Shopper Penetration in the EU, in % of Total Online Shoppers, 2011 – 2014
  • Cross-Border Online Shopper Penetration on Total Online Shoppers in the EU, in %, by Country, 2014

5.2. Western Europe

5.2.1. UK

  • Cross-Border B2C E-Commerce Overview, August 2015
  • Cross-Border Online Shopper Penetration on Total Online Shoppers, in %, July 2014
  • Locations of Online Sellers Purchased from, incl. National, from Other EU Countries and from the Rest of the World, in % of Online Shoppers, 2012 – 2014e
  • B2C E-Commerce Exports, in GBP billion, 2013e & 2020f

5.2.2. Germany

  • Cross-Border B2C E-Commerce Overview, August 2015
  • Cross-Border Online Shopper Penetration, by Location of Seller, incl. Other EU Countries, Non-EU Countries, in % of Online Shoppers, 2012 – 2014
  • Cross-Border Online Merchant Penetration, by Merchants Selling to Austria and Merchants Selling to Austria and Other EU Countries, in %, 2014e

5.2.3. France

  • Cross-Border Online Shopper Penetration, in % of Internet Users, 2014
  • Share of Online Retailers Who Received Orders from Abroad, in %, 2014

5.2.4. Spain

  • Value of E-Commerce Import Transactions, in EUR million, by Transactions with EU, the USA, Latin America, Asia-Pacific, CEMEA, Rest of the World and Total, 2009 – 2014
  • Value of E-Commerce Export Transactions, in EUR million, by Transactions with EU, the USA, Latin America, Asia-Pacific, CEMEA, Rest of the World and Total, 2009 – 2014

5.2.5. Italy

  • Cross-Border B2C E-Commerce Imports, in EUR billion, and in %Year-on-Year Change, 2012 – 2015f
  • Cross-Border B2C E-Commerce Exports, in EUR billion, and in %Year-on-Year Change, 2012 – 2015f

5.2.6. Netherlands

  • Cross-Border Online Shopper Penetration, in % of Population, and Cross-Border Online Spending Penetration, in % of Total Online Spending and in EUR million, 2014
  • Breakdown of Cross-Border Online Spending, by Countries, in %, 2014

5.3. Eastern Europe

5.3.1. Russia

  • Cross-Border B2C E-Commerce Overview, August 2015
  • Cross-Border B2C/C2C Imports, in RUB billion, 2013 & 2014
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2013 & 2014e
  • Product Categories Purchased in Foreign Online Shops, by Chinese Online Shops and English-Language Online Shops, September 2014
  • Foreign Online Shops Purchased From, in % of Cross-Border Online Shoppers, 2013 & 2014e

5.3.2. Turkey

  • Number and Value of Cross-Border E-Commerce Transactions with Bank Cards, in millions and in TRY million, Q1 2012 – Q1 2015

5.3.3. Poland

  • Cross-Border Online Shopper Penetration, in % of Internet Users, April 2015
  • Product Categories Purchased from Foreign Online Shops, in % of Cross-Border Online Shoppers, April 2015

5.4. Scandinavia

5.4.1. Scandinavia Regional

  • Countries Purchased from in Cross-Border B2C E-Commerce, by Sweden, Norway, Denmark, Finland and Regional, in % of Online Shoppers Who Have Purchased from Foreign Sites, 2014
  • Product Categories Purchased from Foreign Websites, by Sweden, Norway, Denmark, Finland and Regional, in % of Online Shoppers Who Have Purchased from Foreign Sites, 2014

6. Latin America

6.1. Latin America Regional

  • Cross-Border B2C E-Commerce Overview, August 2015
  • Breakdown of Frequency of Cross-Border Online Shopping, in % of Online Shoppers, by Argentina, Brazil and Mexico, April 2015
  • Share of Online Shoppers Buying Physical Goods Online from the USA, September 2014

6.2. Brazil

  • Cross-Border Online Shopper Penetration, in %, January 2014 & December 2014
  • Cross-Border E-Commerce Imports Share of Total E-Commerce Transactions, in %, 2014
  • Breakdown of Cross-Border E-Commerce Import Transactions, by Product Categories, in %, 2014
  • Breakdown of Payment Methods Used in Cross-Border E-Commerce Transactions, in %, 2014
  • Most Popular Product Categories in Cross-Border B2C E-Commerce, in % of Online Shoppers, August 2014
  • Most Used Cross-Border Online Shopping Websites, in % of Online Shoppers, January 2014 & December 2014

6.3. Mexico

  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2014
  • Share of Online Shoppers Planning to Start Making/Increase Cross-Border Online Purchases, November 2014
  • Countries Most Purchased from in Cross-Border E-Commerce, in % of Cross-Border Online Shoppers, 2014

7. Middle East & Africa

7.1. Middle East & Africa Regional

  • Breakdown of Frequency of Cross-Border Online Shopping in the Middle East & Africa, in % of Online Shoppers by Country, April 2015
  • Share of Cross-Border E-Commerce Transactions on Total E-Commerce Spending in MENA, in %, 2014
  • Share of Online Cross-Border Purchases in the Middle East, by Selected Countries, in %, 2012 – 2014

7.2. UAE

  • Share of Cross-Border Online Shoppers, in % of Online Shoppers, November 2014
  • Product Categories Most Purchased from from Overseas Websites, in % of Cross-Border Online Shoppers, November 2014
  • Countries Most Purchased from in Cross-Border E-Commerce, in % of Cross-Border Online Shoppers, November 2014

7.3. Nigeria

  • Other African Countries Purchased from Online, in % of Cross-Border Online Shoppers, November 2014

7.4. Israel

  • Share of Cross-Border Online Shoppers, in % of Online Shoppers, November 2014

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  • Alibaba
  • aliexpress
  • Amazon
  • Apple
  • ASOS
  • Casino Guichard-Perrachon S.A.
  • DHL
  • Dogeared
  • eBay
  • esco PLC
  • FedEx
  • Fly London
  • Harper’s Bazaar
  • Jd.com
  • Kirkland Signature & Unisa
  • Liberty Interactive Corporation
  • Macy’s Inc
  • Otto GmbH & Co KG
  • PayPal
  • Rakuten
  • S.Oliver
  • Suning Commerce Group Co. Ltda
  • Tmall
  • Ulmart
  • UPS
  • Wal-Mart
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