Europe Cross-Border B2C E-Commerce 2015 code:1221

OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Czech Republic, Estonia, Finland, France, Germany, Italy, Netherlands, Poland, Russia, Spain, Sweden, Switzerland, Turkey, UK
Pages: 97
Publication Date: 18/08/2015
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Questions Covered in the report:
  • How is cross-border B2C E-Commerce evolving in Europe and around the world?
  • Which countries in Europe have the highest online shopper penetration rate?
  • Which countries are targeted by cross-border online shoppers across Europe?
  • How high are cross-border B2C E-Commerce exports and imports of some major European markets?

Key Findings:

Cross-Border Online Shopping Flourishes Across Europe

The cross-border online shopping trend is growing around the world and Europe is no exception. The region’s share of global cross-border online retail sales is predicted to amount to one quarter within the next ten years. The share of online shoppers making purchases directly from foreign online retailers differs from country to country within Europe. Among the largest markets, Italy, Spain, Russia and the UK led in penetration of online shoppers making cross-border purchases at least once a year, as of early 2015. Of all the countries in the EU, small markets such as Cyprus, Malta and Luxembourg boasted the highest cross-border online shopper penetration last year. Generally, the share of online shoppers in the EU buying online from other EU member states was higher than the share of those buying from the rest of the world.

The largest B2C E-Commerce markets in Western Europe, the UK and Germany, are attractive destinations for cross-border online shoppers around the world. More than a quarter of all orders dispatched from online merchants in the UK were shipped internationally last summer, and in Germany over half of online merchants were selling to more than one country internationally. Italy and Spain saw their cross-border E-Commerce exports increase as well, though they were still outweighed by imports.

In Eastern Europe, cross-border online retail sales to Russia more than doubled in 2014. Chinese E-Commerce marketplace AliExpress significantly gained in popularity among Russian online shoppers and another China-based player, JD.com launched a Russian-language version of its website to gain a share of tens of millions of online orders shipped from China to Russia every year. In Poland, as well, AliExpress ranked in the top 3 overseas E-Commerce websites used by online shoppers, behind eBay and Amazon. Overall, the cross-border E-Commerce trend is expected to persist in all European sub-regions in the near future.

 

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1. Management Summary

2. Global

  • Cross-Border B2C E-Commerce Overview, August 2015
  • Cross-Border B2C E-Commerce Sales, in USD billion, % Year-on-Year Change, 2014 – 2020f
  • Cross-Border B2C E-Commerce Share of Total B2C E-Commerce Sales, in % of Total, 2014 – 2020f
  • Number of Cross-Border Online Shoppers, in millions, % Year-on-Year Change, 2014 – 2020f
  • Cross-Border Online Shopper Penetration, in % of Total Online Shoppers, 2014 – 2020f
  • Breakdown of Cross-Border E-Commerce Sales, by Regions, in %, 2025f
  • Share of Clothing and Footwear on Cross-Border Online Purchases, by Region, in %, 2014
  • Reasons to Purchase Online Cross-Border, in % of Online Shoppers Who Purchased a Product or Service Abroad, by Selected Countries, April 2015
  • Perceived Barriers to Cross-Border Shopping, in % of Online Shoppers Who Never Purchased a Product or Service Abroad, by Selected Countries, April 2015
  • Overview of Cross-Border Activities of Top B2C E-Commerce Merchants, incl. Headquarter Location, Local Operations and Shipment to Countries/Regions without Local Operations, August 2015

3. Europe

3.1. Europe Regional

  • Breakdown of Frequency of Cross-Border Online Shopping, in % of Online Shoppers, by Selected Countries, April 2015
  • Cross-Border B2C E-Commerce Overview in the EU, August 2015
  • Cross-Border Online Shopper Penetration in the EU, in % of Total Online Shoppers, 2011 – 2014
  • Cross-Border Online Shopper Penetration in the EU, by Online Shoppers Buying From Other EU Countries and from Non-EU Countries, in % of Total Online Shoppers, 2010 – 2014
  • Cross-Border Online Shopper Penetration on Total Online Shoppers in the EU, in %, by Country, 2014
  • Cross-Border Online Shopper Penetration on Total Online Shoppers in the EU, by Online Shoppers Buying From Other EU Countries and from Non-EU Countries, in %, by Country, 2014
  • Breakdown of E-Commerce Sales of Companies in the EU by Location, incl. Own Country, Other EU Countries, Countries Outside the EU, in %, by Country, 2014

3.2. Western Europe

3.2.1. Western Europe Sub-Regional

  • Cross-Border Share of B2C E-Commerce Sales, in % and in EUR billion, 2014

3.2.2. UK

  • Cross-Border B2C E-Commerce Overview, August 2015
  • Cross-Border Online Shopper Penetration on Total Online Shoppers, in %, July 2014
  • Locations of Online Sellers Purchased from, incl. National, from Other EU Countries and from the Rest of the World, in % of Online Shoppers, 2012 – 2014e
  • Most Popular Countries in Cross-Border B2C E-Commerce, in % of Online Shoppers, August 2014
  • Reasons for Buying Online from a Non-UK Retailer, in % of Cross-Border Online Shoppers, July 2014
  • Potential Barriers for Buying Online from a Non-UK Retailer, in % of Online Shoppers, July 2014
  • B2C E-Commerce Exports, in GBP billion, 2013e & 2020f
  • Number of Cross-Border Online Shopping Orders Placed in the UK from Abroad, in millions, 2014e & 2017f
  • Proportion of Online Orders Dispatched from the UK to International Destinations, in % of Total Online Retail Order Volume, Dec. 2013 – Dec. 2014

3.2.3. Germany

  • Cross-Border B2C E-Commerce Overview, August 2015
  • Cross-Border Online Shopper Penetration, by Location of Seller, incl. Other EU Countries, Non-EU Countries, in % of Online Shoppers, 2012 – 2014
  • Cross-Border Online Shopper Penetration, by Location of Seller, incl. Other EU Countries, Non-EU Countries, in % of Online Shoppers, by Age Group and Gender, 2014
  • Cross-Border Online Shopper Penetration, in %, May 2015
  • Most Popular Countries in Cross-Border B2C E-Commerce, in % of Online Shoppers, August 2014
  • Reasons to Shop Online Cross-Border, in % of Cross-Border Online Shoppers, by Gender, May 2015
  • Barriers to Cross-Border Online Shopping, in % of Online Shoppers, August 2014
  • Cross-Border Online Merchant Penetration, by Merchants Selling to Austria and Merchants Selling to Austria and Other EU Countries, in %, 2014e

3.2.4. France

  • Cross-Border Online Shopper Penetration, in % of Internet Users, 2014
  • Share of Online Retailers Who Received Orders from Abroad, in %, 2014
  • Share of Cross-Border E-Commerce Sales on Total Company E-Commerce Sales, in % of Companies Who Received Orders From Customers Abroad, 2014

3.2.5. Spain

  • Value of E-Commerce Import Transactions, in EUR million, by Transactions with EU, the USA, Latin America, Asia-Pacific, CEMEA, Rest of the World and Total, 2009 – 2014
  • Value of E-Commerce Export Transactions, in EUR million, by Transactions with EU, the USA, Latin America, Asia-Pacific, CEMEA, Rest of the World and Total, 2009 – 2014
  • Breakdown of Total E-Commerce Sales and Number of E-Commerce Transactions, by Geographical Region, incl. Domestic, Cross-Border Exports and Cross-Border Imports, in %, Q4 2014
  • Breakdown of Cross-Border E-Commerce Imports and Exports, by Location, incl. EU, the USA, Latin America, Asia-Pacific, CEMEA, Rest of the World, in %, Q4 2014

3.2.6. Italy

  • Cross-Border B2C E-Commerce Imports, in EUR billion, and in %Year-on-Year Change, 2012 – 2015f
  • Cross-Border B2C E-Commerce Exports, in EUR billion, and in %Year-on-Year Change, 2012 – 2015f

3.2.7. Netherlands

  • Cross-Border Online Shopper Penetration, in % of Population, and Cross-Border Online Spending Penetration, in % of Total Online Spending and in EUR million, 2014
  • Breakdown of Cross-Border Online Spending, by Countries, in %, 2014
  • Top Product Categories Purchased in Cross-Border E-Commerce, in EUR million, 2014

3.2.8. Switzerland

  • Cross-Border B2C/C2C E-Commerce Imports, in CHF million, 2013 & 2014
  • B2C/C2C E-Commerce Imports Share of Total B2C/C2C E-Commerce Spending, in %, 2013 & 2014

3.3. Eastern Europe

3.3.1. Russia

  • Cross-Border B2C E-Commerce Overview, August 2015
  • Cross-Border B2C/C2C Imports, in RUB billion, 2013 & 2014
  • Cross-Border E-Commerce Statistics, incl. Number of Orders by Location and Platform, Number of Parcels and Average Check, 2013 & 2014
  • Number of Cross-Border Online Shoppers, in millions, 2013 & 2014
  • Cross-Border Imports Share of Total B2C/C2C E-Commerce Sales in Russia, in %, 2013 & 2014
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2013 & 2014e
  • Product Categories Purchased in Foreign Online Shops, by Chinese Online Shops and English-Language Online Shops, September 2014
  • Foreign Online Shops Purchased From, in % of Cross-Border Online Shoppers, 2013 & 2014e
  • Number of Average Monthly Visitors to Foreign E-Commerce Marketplaces, in millions, by AliExpress, eBay and Amazon, H1 2013 – H2 2014
  • Breakdown of Cross-Border B2C/C2C E-Commerce Imports, in %, 2014

3.3.2. Turkey

  • Number and Value of Cross-Border E-Commerce Transactions with Bank Cards, in millions and in TRY million, Q1 2012 – Q1 2015
  • Product Categories Purchased Online Cross-Border, in % of Cross-Border Online Shoppers, 12 Months to November 2014
  • Breakdown of Online Shopping Destinations, in % of Online Shoppers, by Local Only, Foreign Only and Both, November 2014

3.3.3. Poland

  • Cross-Border Online Shopper Penetration, in % of Internet Users, April 2015
  • Foreign Online Merchants Purchased from, in % of Cross-Border Online Shoppers, 6 Months to April 2015
  • Foreign Online Merchants Purchased from, in % of Cross-Border Online Shoppers, April 2015

3.3.4. Czech Republic

  • Cross-Border Online Shopper Penetration, by Location of Seller, incl. Any Foreign Country, Other EU Countries, Non-EU Countries, in % of Online Shoppers, by Gender and Age Group, Q2 2014

3.3.5. Estonia

  • Value and Number of Cross-Border B2C E-Commerce Card Transactions, by Debit and Credit Cards and Total, in EUR million and in thousands, Q1 2013 – Q1 2015

3.4. Scandinavia

3.4.1. Scandinavia Sub-Regional

  • Countries Purchased from in Cross-Border B2C E-Commerce, by Sweden, Norway, Denmark, Finland and Regional, in % of Online Shoppers Who Have Purchased from Foreign Sites, 2014
  • Product Categories Purchased from Foreign Websites, by Sweden, Norway, Denmark, Finland and Regional, in % of Online Shoppers Who Have Purchased from Foreign Sites, 2014

3.4.2. Sweden

  • Cross-Border B2C E-Commerce Imports, in SEK billion and in % Quarter-on-Quarter Change, 2014

3.4.3. Finland

  • Breakdown of B2C E-Commerce Sales by Cross-Border and Domestic, in %, by Product Segment, 2014
Read More
  • aliexpress
  • Amazon
  • Apple
  • ASOS
  • Casino Guichard-Perrachon S.A.
  • eBay
  • Jd.com
  • Liberty Interactive Corporation
  • Macy’s Inc
  • Otto GmbH & Co KG
  • Qiwi
  • Suning Commerce Group Co.
  • Tesco Plc
  • Ulmart
  • Vkontakte
  • Wal-Mart
  • Yandex.Money
Read More

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