Europe B2C E-Commerce Delivery 2014 code:1080

OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Belgium, Denmark, France, Germany, Italy, Netherlands, Poland, Russia, Spain, Sweden, Switzerland, Turkey, UK, Ukraine
Pages: 75
Publication Date: 14/05/2014
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Questions Covered in the report:
  • What are key trends and developments on the European B2C E-Commerce delivery market?
  • What are the preferences of online shoppers in various countries with regard to delivery?
  • What delivery options do the key B2C E-Commerce players offer in the top European markets?

Online shoppers in Europe seek low cost and convenience in delivery

Online shoppers in Europe also value free shipping. Free delivery for future purchases was expected almost two thirds of online shoppers in Germany, Switzerland and Austria. In those Central European nations the online retailers focused their efforts on timely delivery. Same day delivery is becoming the standard for online merchants in Germany, even though consumers would prefer free delivery within two or three days. High delivery cost was among the main reason for abandoning an online shopping cart in Germany.

In Western Europe, online shoppers in the UK are looking for wider delivery options, with free delivery as one of the key factors in making a purchase decision. In France, the national postal operator La Poste was the leading player on the B2C E-Commerce delivery market in 2013. A third of online shoppers in France chose an online retailer based on the speed of delivery. The share of online shoppers in the Netherlands indicating speed of delivery as important grew in 2013. In Spain, length of delivery time was the reason for close to 20% shoppers to abandon their online shopping cart.

The B2C E-Commerce delivery systems in Eastern Europe respond to a variety of challenges. The delivery market in Russia is growing rapidly, with most of the increase going to couriers rather the postal system. As for delivery times, half of Russian online shoppers were willing to wait for their online purchases to be delivered within one week, however, in reality, over a third of online shoppers had to wait for one to several weeks for delivery, and over 10% for several months. In Poland, the majority of online shoppers waited just a couple of days for delivery of online purchases, and majority of Polish shoppers perceived delivery costs to be too high. The presence of a home delivery option was a popular reason for shoppers in Turkey to buy online and not in store in 2012. Moreover, the majority of online shoppers in Turkey chose a particular store because of rapid and reliable home delivery. On the other hand, In Ukraine, the vast majority of online shoppers prefer to pick up their online purchases themselves from the courier’s office, the post office or from the store.

In the Scandinavian nations, home delivery was the most preferred option and online shoppers were willing to accept a delivery time of several days to lower the cost of the purchase.

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  1. Management Summary
  2. Regional)
    • Share of Online Shoppers Who Consider Free Delivery Very Important, Compared to Share of Online Shoppers Who Consider Quick Delivery Very Important, by Selected Countries, in %, 2013
    • Maximum Number of Days that Frequent Online Shoppers are Willing to Wait for B2C E-Commerce Delivery, in Days, September 2013
    • Share of Online Shoppers in the EU Who Have Experienced a Delay in B2C E-Commerce Delivery, by National Delivery and Delivery from Another EU Country, 2012
    • Used Types of Domestic Shipment Suppliers, in % of Online Retailers in the EU, February 2013
    • B2C Delivery Time Options Offered by Delivery Operators in the EU, by Type of Operators and by Domestic and Cross-Border B2C Delivery, in %, February 2013
    • Overview of Main Alternative Operators Active in Domestic and Cross-Border B2C Delivery, Excl. Multinational Operators, by Countries in EU 27, February 2013
    • Breakdown of Maximum Accepted B2C E-Commerce Delivery Time, in Days, in % of Online Shoppers, by Selected Countries, 2013
    • Breakdown of B2C E-Commerce Delivery Preferences in Selected Countries, by Delivery Place, in % of Online Shoppers, September 2013
    • Factors Influencing the Choice of Delivery Option, in % of Online Shoppers, by Selected Countries, September 2013
  3. Central Europe
    1. Central Europe (Sub-Regional)
      • Expectations of Online Shoppers Regarding Delivery of Online Purchases to be Made within Next 1 to 3 Years, in % of Online Shoppers, July 2013
      • Current Focus in B2C E-Commerce Delivery, in % of Online Shops, July 2013
    2. Germany (Top Country)
      • B2C E-Commerce Delivery Trends, 2014
      • Top Reasons for Abandoning Shopping Cart, incl. High Delivery Costs, in % of Online Shoppers, February 2013
      • Breakdown of the Importance of Factors in Online Shopping, Incl. Delivery, in % of Online Shoppers, January 2014
      • Breakdown of Degree of Satisfaction of Online Shoppers with Delivery, in %, by Total, 2012 & 2013 and by Age Group, 2013
      • Delivery Methods Offered By Top 5 Online Shops Ranked by B2C E-Commerce Sales in 2012, April 2014
    3. Switzerland
      • Most Important Delivery Options in B2C E-Commerce, in % of Online Shoppers, 2013e
  4. Western Europe
    1. UK (Top Country)
      • B2C E-Commerce Delivery Overview and Trends, 2014
      • Breakdown of the Most Wanted Delivery Options, in % of Online Shoppers, August 2013
      • Offered Delivery Options, in % of Retail Websites, 2013
      • Breakdown of Delivery Charges, by Method, in % of Retail Websites Offering the Method, 2013
      • Breakdown of Online Retailers, by Number of Countries Delivered to, in %, 2012
      • Delivery Methods Offered By Top 5 Online Retail Websites, April 2014
    2. France (Top Country)
      • B2C E-Commerce Delivery Overview and Trends, 2014
      • Used Delivery Methods, in % of Online Shoppers, June 2013
      • Major Factors in Choice of Online Retailer, in % of Online Shoppers, June 2013
      • Delivery Methods Offered By Top 3 Online Shops, April 2014
    3. Belgium
      • Delivery Methods Offered by Distance Selling Companies, incl. Online Shops, in %, 2011 & 2012
      • Logistics Service Providers Used by Distance Selling Companies, incl. Online Shops, in %, 2011 & 2012
    4. Italy
      • Most Important Delivery Options in B2C E-Commerce, in % of Online Shoppers, 2013e
    5. Netherlands
      • Barriers to Online Shopping, incl. Delivery, in % of Consumers, December 2012
      • Most Important Factors in B2C E-Commerce Delivery, in % of Online Shoppers, H2 2011 & H2 2012
    6. Spain
      • Reasons for Shopping Cart Abandonment, in % of Online Shoppers, May 2013
      • Reasons for Repeating Purchases, in % of Online Shoppers, May 2013
  5. Eastern Europe
    1. Russia (Top Country)
      • B2C E-Commerce Delivery Overview and Trends, 2014
      • Breakdown of B2C E-Commerce Delivery, by Method, in %, 2012
      • Delivery Methods Used at Least Once, in % of Online Shoppers, 12 Months to September 2013
      • Breakdown of Preferred Delivery Method, in % of Online Shoppers, September 2013
      • Breakdown of Maximum Acceptable Delivery Time, in % of Online Shoppers, September 2013
      • Breakdown of Experienced Maximum Delivery Time, in % of Online Shoppers, September 2013
      • Delivery Methods Offered By Top 5 Online Shops, April 2014
    2. Poland
      • Breakdown of the Latest Online Purchase, by Delivery Time in Days, in % of Online Shoppers, December 2012
      • Reasons for Shopping Cart Abandonment, Incl. Delivery, in % of Online Shoppers, December 2012
      • Factors that Would Persuade Online Shoppers Buy More Often Online, in % of Online Shoppers, by Age Group, 2012
    3. Turkey
      • Reasons to Purchase Online and Not in Store, in % of Online Shoppers, 2012
      • Reasons to Choose a Particular Online Store, in % of Online Shoppers, 2012
    4. Ukraine
      • Breakdown of Used Delivery Methods, in % of Online Shoppers, 2012
  6. Scandinavia
    1. Sub-Regional)
      • Breakdown of Maximum Accepted B2C E-Commerce Delivery Time, by Days, in % of Online Shoppers, 2013
    2. Sweden (Top Country)
      • Breakdown of Preferred B2C E-Commerce Delivery Alternatives, in % of Online Shoppers, by Product Type, January 2013
    3. Denmark
      • Breakdown of Preferred Delivery Methods, in % of Online Shoppers, by Age Group, March 2014
Read More
  • Amazon
  • Citilink
  • Fnac
  • Liberty Interactive
  • Marks & Spencer
  • Otto
  • Ozon
  • Zalando
Read More

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