Asia-Pacific M-Commerce Snapshot 2014 code:1075

OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Australia, China, India, Japan, Malaysia, New Zealand, South Korea
Pages: 49
Publication Date: 04/04/2014
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Asia-Pacific setting major trends in M-Commerce

Smartphones currently have higher penetration on global population than tablets, but tablet use is growing at a faster rate. Mobile retail applications are more popular on smartphones, while in access via tablets mobile browsing is prevalent. Tablets are a more suitable device for making large purchases on mobile. Smartphones, on the other hand are perfect for making on the go and quick purchases.

There are other peculiarities in mobile shopping, for example, app vs browser. Neither app nor mobile browser had a distinct advantage over the other in terms of frequency for mobile shopping in 2013. They are both equally important for mobile shopping, though in different ways. While browsers score higher over apps in terms of convenience, apps are better evaluated by consumers with regard to speed. Apps also capture different customer segments than browsers.

A new development, coming from Asia and spreading globally is the emerging power of messaging apps in M-Commerce. Japan’s E-Commerce giant Rakuten has seen mobile traffic to its website increase and has acquired a mobile messaging service. Meanwhile, South Korean online merchant Gmarket launched a new mobile shopping concept: a virtual store which combines online and offline shopping with mobile devices.

Moreover, in South Korea the number of online shoppers reached high above ten million, with social commerce and mobile shopping apps being especially popular. In Japan, a high double-digit share of mobile users shops via their devices. The number of mobile Internet users in China topped half a billion in 2013, with over a hundred million of them engaging in M-Commerce.

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  1. Management Summary
  2. Global Trends & Comparisons
    • Commerce Overview, 2014
    • M-Commerce Trends – Smartphones and Tablets, 2014
    • M-Commerce Trends – Apps and Browsers, 2014
    • Smartphone and Tablet Penetration in Selected Countries, in % of Total Adult Population, 2013
    • Smartphone Owner Penetration on Total Population and Mobile Shopper Penetration on Smartphone Owners, in %, by Selected Developed Markets, May 2013
    • Owner Penetration on Total Population and Mobile Shopper Penetration on Smartphone Owners, in %, by Selected Emerging Markets, May 2013
    • Mobile Shopper Penetration, by Online Purchases Made on Tablets and Smartphones, in % of Smartphone and Tablet Owners, by Region, 2013
  3. Asia-Pacific (Regional)
    • Breakdown of Mobile Shopping Intention, in % of Mobile Users, March 2013
    • Products and Services Purchased on Mobile, in % of Mobile Shoppers, March 2013
    • Smartphone Owner Penetration on Total Population and Mobile Shopper Penetration on Smartphone Owners, in %, by Selected Countries, May 2013
    • Breakdown of Mobile Phone Ownership, by Smartphone and Non-Smartphone, by Selected Countries, in %, 2013
  4. Asia
    1. Japan (Top Country)
      • M-Commerce Overview and Trends, 2014
      • Breakdown of Experience with Mobile Shopping, in % of Mobile Phone Users, November 2013
    2. South Korea (Top Country)
      • M-Commerce Overview and Trends, 2014
      • M-Commerce Sales, in KRW trillion, and in % Year-on-Year Change, 2012 – 2014f
      • Number of Mobile Shoppers, by Platform Type, in millions, H1 2012, H2 2012, H1 2013
      • E-Commerce Websites Most Purchased from via Mobile, in % of Smartphone Owners, by Male and Female, April 2013
    3. China (Top Country)
      • M-Commerce Overview and Trends, 2014
      • M-Commerce Sales, in CNY billion, 2012, 2013 & 2017f
      • Share of M-Commerce on Total B2C E-Commerce Sales, in %, 2011-2017f
      • M-Commerce Sales, in CNY billion, and in % Year-on-Year Change, Q1 2012 – Q3 2013
      • Number of Mobile Phone Internet Users, in millions and in % of Total Internet Users, 2009 – 2013
      • Number of Mobile Shoppers, in millions and in % of Mobile Internet Users, 2012 & 2013
      • Breakdown of the M-Commerce Market, by Players, in %, Q3 2013
    4. India
      • Number of Mobile Internet Users, in millions, and in % Quarter-on-Quarter Change, Q3 2013 – Q2 2014f
      • Share of M-Commerce on B2C E-Commerce Sales, by B2C E-Commerce Players, 2013e
      • Most Purchased M-Commerce Product Categories, in % of Mobile Shoppers, 2013e
    5. Malaysia
      • Smartphone Penetration on Mobile Phone Owners, in %, 2012, and Breakdown of Smartphone Owners, by Gender, in %, 2012
      • Mobile Shopper Penetration on Smartphone Owners, in %, May 2013
  5. Oceania
    1. Australia
      • M-Commerce Sales, in AUD billion, 2012, 2013 & 2017f
      • Share of Mobile Shoppers on Internet Users, by Smartphone and Tablet, in %, May 2013
      • Product Categories Most Purchased via Smartphone, in % of Smartphone Owners, January 2014
    2. New Zealand
      • Share of Mobile Shoppers on Online Shoppers, by Smartphone and Tablet, in %, July 2013
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